Tactics: Text Links |
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Also part of partnership and sponsorship deals in many cases,
text links give you a permanent placement in sections of web
properties that can give you a low-cost way of reaching people
repeatedly. For instance, if you have a text link that says
“Click Here For Up-To-Date Lottery Results,” and it’s in the
same place every day, people can begin to think of the text
link, and the page on which it sits, as a resource they can call
upon whenever they need it. This functionality, which is also
possible with fixed placement graphics, offers great branding
value, since it creates an association with the site/vehicle on
which they are placed, and provides a service that is accessible
at a moment’s notice, giving the user the power to determine
their time of need and level of access.
