What has he done? Here is some information that answers
those questions...
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Conceived and supervised complete overhaul of corporate housing web
site |
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Conceived and launched new corporate hub site that has
received significant traffic since inception?
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Created standalone furniture rental web site that receives 20% of the traffic of the corporate housing web site |
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Created, wrote and edited content for the company's web sites |
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Performed complete custom search engine marketing overhaul for main site and began to customize new sites |
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Conceived and set up multiple accounts with all major pay-for-position search engines and directories |
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Implemented site statistical analysis package and began to analyze multiple site traffic |
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Implemented outbound email system with third-party ASP to deliver client messaging |
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Implemented system for tracking search engine placement across multiple search engines and directories |
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Hired/supervised several staff members (programmers, marketing assistants) and an outside designer |
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Worked toward making client self-sufficient, then scaled hours back as they took ownership |
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Created structure for tracking all tasks to designers, programmers, etc. |
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Reviewed contracts with third-party web publishers and made recommendations |
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Solved problems with live chat on multiple sites |
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Created versions of several site pages in Spanish, German,
Japanese and other languages
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Wrote internal messaging for CEO as requested |
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Other Clients:
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Search engine optimization, site content creation and competitive analysis for nutriceutical company in Northern NJ |
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Search engine optimization and site analysis and recommendations for major New Jersey hospital system (ongoing) |
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Small site for dental practice in Jersey City, NJ |
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Small site for educational/entertainment ("edutainment") company in Bayonne, NJ |
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Consultation for small site for skate shop in Bayonne, NJ |
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Search engine consultation for software development company in Jersey City, NJ |
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Online Media Consultant
Wolf Group (Employee of Symphoni Interactive and, later, of
Viaduct)
Met with multiple clients to discuss online marketing
strategy, online media buying, online media planning, online
advertising, email marketing and other issues for the parent
agency's offline advertising clients and others (Scott's
Lawn Products, Empire State Development, Cayman Islands,
Huntleigh Financial Services, New York State Lottery,
Canandaigua Wines and others).
Worked with Wolf subsidiary Symphoni on a project for
General Electric (created the front-end for a BroadVision
implementation that could be used across multiple business
units). Had working examples of dynamic content delivery,
rich media advertising capturing information outside of a
business unit's domain and created live, real-time
"dashboard" to show business rules executing in the
background that effected changes in the live prototype we
created. Worked with designer, programmers and client
contact to create, edit and test from conception to
completion.
Traveled to Pittsburgh, Stamford, Chicago, San Antonio,
Cleveland, Columbus and Toronto for client meetings and
pitches. Attended two-day BroadVision training in Chicago
suburb.
Online Marketing
VitaminShoppe.com (Employee)
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Set up and ran millions of banner ads per month as the NetGravity AdMaster (Yahoo, Netscape, Excite, Dr. Koop, InteliHealth, OnHealth, AskDrWeil.com and other sites and portals) |
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Wrote and edited copy for banner ad and email campaigns |
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Involved in contract negotiations and million-dollar portal deals |
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Conducted search engine research to examine positioning |
