Tactics: Search Engine Campaigns:
A Typical Project |
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In general, we divide each project in thirds:
--One-third for up-front research
--One-third for changes to site content and optimization
--One-third for ongoing reporting and analysis
What can change this formula?
--Some clients may have multiple sites that may require an
integrated strategy
--Some clients may have some of the work done already, which
would reduce their costs if we use their existing work
--Some clients may not allow outside access to site stats and
reports, which would negate the last piece of the puzzle
--Some clients may need multiple meetings to gain buy-in from
all internal stakeholders
--Some clients may have one person who approves all work and has
a hands-on approach to online marketing
Next:
Conclusion
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Back To Seo Value
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