Tactics: Linking Strategies |
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Another significant driver of traffic to a web site is the
number and quality of links that exist on other web sites that
result in customers coming to the client’s site. This requires a
review of existing links to your site, and exploration of other
potential links you might want to add. There is also a strategy
for providing dynamic graphics that can be tracked and changed
at a moment’s notice, to avoid chasing down everyone who has
requested a graphic.
