Approach |
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We try to put ourselves in the position of the person at the
other end of the process, the visitor/customer/user. From this
vantage point, we try to envision the types of things that would
be interesting to us, as customers, as visitors, as the
recipients of your company’s messaging. If you are looking to
market to 19 year-old women, we make an effort to understand
what 19 year-old women might respond to in a message. Then we
create effective messaging, find the best places to place that
messaging, and deliver, analyze and track these campaigns on
your behalf.
You have a need to contact people, to inform them, to engage
them and (most likely) get them to buy or consume a product or
service. This is your reason for being in business. You use
numerous channels of communication to reach out to them, and you
spend a tremendous amount of time and effort trying to
coordinate everything into one unified system. Or, you may have
no system at all, just some ideas that need execution, and no
tracking or analysis capability. That’s OK. We can still work
with you and give you meaningful and measurable results.
On the internet, the rules of the game have taken on a new
significance. Styles of messaging that are effective in print
don’t necessarily work well when ported over to the web. Putting
your ad on a section of a site, or on an entire site, could
actually turn someone off to your company and whatever you have
to say. Showing them an interesting banner and (upon clicking on
it) making them go on a treasure hunt to find the corresponding
information on your site will most likely result in them never
clicking on another ad you show them, no matter how many times
you try to “impress” them with the frequency and amount of
advertising you buy. What matters is the relationship they have
to the place where they see your message, and the resulting
relationship they have with you when they click on something
that takes them to the destination/offer you provide.
