10-Step Process |
 |
Broken down into components, the 10-Step Process we use can
be described as follows:
1. |
Understand your business and
what you are seeking to accomplish |
2. |
Analyze your previous online
marketing efforts in line with other marketing efforts that
drive sales, customer acquisition and information capture |
3. |
Find out how you
define/categorize/view your customer base/audience |
4. |
Assess your interest in using
rich media and targeting in messaging |
5. |
Assess the effectiveness of
previous online marketing efforts and what has/hasn't worked
for you in the past |
6. |
Create messaging that
encompasses the spectrum of internet marketing
opportunities, with a diversity of choices and options for
you to consider |
7. |
Create campaigns that are
complementary and targeted, with little overlap, that
maximize use of the space that is bought with respect to the
recipient of the messaging |
8. |
Plan and buy the media, serve
the messaging, then track and measure the results |
9. |
Make changes quickly and get
rid of what doesn’t work and duplicate what does work |
10. |
Go back to the fifth step in
the process and repeat ad infinitum |
While there is something to be said for the quantity of
marketing messages we can help you deliver, we believe there is
more to be said for reducing the quantity and improving the
quality of your messaging to create the right impression in the
mind of the person you are trying to reach/convert. Whether it
is a general branding banner, a BlueStreak rich media banner, a
Radical Mail email campaign, a text link in a sponsored area of
another site, a co-branded page, or a PDF file that you allow
people to download, there are nuances to each opportunity for
interaction that give you great latitude to succeed, or fail,
depending on how they are handled.
We want to do the best work possible for you, whether it is on a
shoestring budget or on an amazingly huge budget with plenty of
room to play. In either case, doing the best with what we have
to work with is our intention, our goal, our reason for
existence and our promise to you. Just as much of your business
comes from satisfied customers and word-of-mouth, we think of
ourselves, and our work, in the same terms and context.
